In a world filled with digital distractions and information overload, businesses are constantly seeking creative ways to capture the attention of potential customers.
One age-old advertising medium that has managed to stay not only relevant, but also iconic is neon signs. These vibrant, luminous creations have been lighting up our streets for nearly a century, and their enduring popularity is no accident.
So, if you’re curious about how neon signs can help your business, we’re sharing 9 benefits of using neon signs for your business, whether it’s for a shop front, or to provide a boost of productivity in an office.
9 Benefits of Using Neon Signs For Your Business
1.Captivating Visual Appeal
Neon signs are not just functional; they're an art form.
Neon signs serve a striking focal point, they instantly grab the attention of visitors which makes them perfect for use in a storefront or office.
Where digital distractions make it all the more difficult to cut through people's attention spans, a neon sign is a great way to entice people in, whether it’s used for branding or to share a specific quote that’s relevant to your business.
2. Inspire & Motivate In An Office
These signs provide constant motivation and remind employees of the company's core values.
Inspirational neon signs can boost morale and encourage your team to strive for greatness. Not found a sign you’re looking for? Use our custom made neon signs to create your very own sign that is unique to your office and values.
3. Customisable Messaging
Neon signs are highly customisable, allowing you to convey your brand message or values in a unique and personal way.
Whether it's displaying your company name, slogan, or a custom design, neon signs provide endless possibilities for personalisation.
They make great gifting ideas too, using our free online custom neon sign tool you can see how your quote or phrase looks in light before purchasing.
4. Energy Efficient
Contrary to popular belief, neon signs are energy-efficient too.
They consume significantly less power than other illuminated signs, making them a cost-effective choice for long-term use in both office and retail settings. A bonus for your business during rising electricity rates.
5. Durability & Longevity
Neon signs are built to last. With proper care, they can shine brightly for up to 10-15 years.
This durability means that your initial investment will continue to pay off for years to come, making them a wise choice for office decor and storefronts alike.
6. Unique Branding
In a crowded marketplace, it's essential to stand out. Neon signs give your business a unique and memorable branding element that sets you apart from the competition.
The distinctive glow of neon is instantly recognisable and etches your brand into customers' memories.
Branded neon signs are great for offices, storefronts and trade shows.
7. Enhance Storefronts
For businesses with physical storefronts, neon signs are a powerful tool for attracting foot traffic.
Their bright and colourful displays draw people in, making your shop more inviting and increasing footfall.
8. 24/7 Visibility
Neon signs shine brightly day and night. This 24/7 visibility ensures that your business remains on the radar, even after hours.
It's like having a round-the-clock advertisement for your products or services.
9. Timeless Aesthetic
Neon signs have a timeless quality that appeals to people of all ages. Whether you're creating a retro vibe or embracing a modern aesthetic, neon signs seamlessly blend into any decor, making them a versatile choice for offices and storefronts alike.
Incorporating neon signs into your business strategy not only adds a touch of style but also offers numerous practical benefits. Take a look at our full range of neon signs for more inspiration.